SAMED Annual Conference 2025
About the SAMED Annual Conference
The South African Medical Technology Industry Association (SAMED) Annual Conference is our flagship event and the most highly attended gathering on our calendar. It serves as a strategic platform for SAMED members and key industry stakeholders, from both the public and private healthcare sectors, to policymakers, trade enablers, and patient advocates to engage in meaningful dialogue about the evolving healthcare and medical technology environment.
This year’s theme, “Breaking Barriers: Inclusive, Innovative, and Impactful Medtech,” marks our 40th anniversary and reflects our commitment to strengthening the SAMED collective, our members and broader ecosystem by driving inclusion, fostering innovation, and creating meaningful, measurable impact in healthcare.
We believe that for medical technology to truly transform lives, it must be inclusive, ensuring diverse representation and leadership across the sector. It must also be innovative, embracing new technologies to enhance health outcomes and system efficiency. Most importantly, it must be impactful, reaching all communities and ensuring equitable access to life-saving solutions.
With your participation, this year’s conference aims to explore opportunities that go beyond our current scope and to influence the future of medtech through bold, strategic action.
Together, we can advance diversity, equity, and inclusion across the industry. We can raise the profile of medtech by enabling patient-centred healthcare and addressing the concerns of our members, healthcare providers, and the communities they serve. Through the exchange of insights, experiences, and collective enthusiasm, we can build a more sustainable and responsive sector.
By working collaboratively with stakeholders and partners, we can foster a solution-driven mindset and generate greater impact for patients, for member companies, and for the health system as a whole.
Professional
Event
Engaging
Sessions
Expert
Speakers
Practical
Learning
Prime
Networking
Diverse
Participation
08:00 – 09:00 REGISTRATION
09:00 – 09:15 Opening / Welcome | Scott de Oliveira, Vice President, Merit Medical
PLENARY
09:15 – 10:00 Keynote Address | Revolutionizing Healthcare Access: The Role of Medtech in Advancing Universal Health Coverage
10:00 – 10:50 Medtech Leadership 2.0: Innovation, Disruption & the Future of Patient Care
Moderator: Thembekile Mrototo
As medtech undergoes a transformational shift, both locally and globally, the industry stands at the crossroads of innovation, accessibility, and regulatory evolution. From AI-driven diagnostics to personalised medicine and digital health, new advancements are reshaping patient care, improving outcomes, and expanding access like never before. South Africa’s medtech sector must keep pace with global trends while addressing local challenges, including healthcare equity, sustainability, and the implementation of NHI. Medtech Executives, past and present, share their views on strategic insights, industry hind and foresight, and actionable takeaways for navigating the next era of medtech leadership.
Panel:
- Scott de Oliveira, Managing Director, Merit Medical and SAMED Chairperson
- Ayanda Swana, CEO, Siemens Healthineers
- Rob Millar, SAMED Honorary Member and past SAMED Chair and Board member
- Sybil Seoka, Managing Director, Ample Resources
10:50 – 11:20 Networking break
PARALLEL SESSION
11:20 – 12:10 Unlocking Market Access & Reimbursement: Breaking Barriers
This session will engage funders, providers, policymakers and reimbursement experts to share how to unlock new pathways for medtech access in a rapidly evolving healthcare landscape!
Panel:
- Fundile Gebremedhin, Director, Medical Devices & HealthTech Procurement Management, NHI Branch, Health Products Procurement,
National Department of Health
11:20 – 12:10 Redefining Compliance: The New Era of Ethics, Regulations & Trust in Medtech
As medtech rapidly evolves, regulatory frameworks and ethical standards must keep pace to ensure patient safety, fair market practices, and innovation without compromise. With the rise of AI, digital health, and globalised supply chains, compliance is no longer just about meeting standards—it’s about building trust, ensuring transparency, and fostering responsible innovation.
Moderator: Michael Judin, Attorney & Senior Partner, Judin Combrinck Inc Attorneys
Panel:
- Prof Nicholas Crisp, Chairperson of the Health Sector Anti-Corruption Forum (HSACF) Prevention Subcommittee
- Dr Vitor Ferrao, Chairperson, SAMED Code Committee
PARALLEL SESSION
12:20 – 13:10 The Patient at the Centre: Innovations, Data, and the Future of Personalised Healthcare
This session will bring together patient organisations, civil society and data scientists to explore how to drive more personalised, accessible, and patient-centred care in South Africa. How do we leverage real-world data, improve patient engagement, and ensure equitable access to healthcare, including MedTech innovations?
Moderator: Saima Kadhila-Amoomo, Lead Consultant, Quantium
Panel:
- Margot McCumisky, National Manager, Diabetes SA
12:20 – 13:10 NHI Roundtable: Navigating the Future of Healthcare
With the NHI Act now passed, the focus shifts from debate to implementation. This roundtable brings together a diverse panel of key healthcare stakeholders to unpack their perspectives on the practical realities of the National Health Insurance (NHI) rollout. This session promises thought-provoking insights and robust engagement on one of the most transformative shifts in South Africa’s healthcare landscape.
Moderator: Thembekile Mrototo
Panel:
- Stavros Nicolaou, Chairperson, BUSA Health Policy Committee
- Avanthi Govender Bester, Chairperson, SAMED NHI Committee
13:10 – 14:10 Networking Lunch Break
PARALLEL SESSION
14:10 – 15:00 Regulating and growing Medtech on Its Own Terms: Breaking Free from the Shadow of Pharmaceuticals
Join regulators, policymakers, and industry leaders in this hard-hitting discussion on the future of medtech regulation and policy shifts needed to accelerate innovation and access to MedTech. Despite fundamental differences between pharmaceuticals and medical technology, many regulatory and investment frameworks still treat them as one and the same, creating unnecessary roadblocks for innovation, market access, and patient care. This session will explore how policymakers, government support initiatives and industry can drive reforms that grow local manufacturing and enable faster, safer, and more efficient medtech approvals.
Moderator: Vic van Vuuren, Implementation Project Manager, Medtech Master Plan
Panel:
- Lydia Motlogelwa, Medical Device Registration and Clinical Trials Manager, SAHPRA
- Grace Baloyi, Senior Program Manager, SAMRC
14:10 – 15:00 Beyond the Glass Ceiling: Are Women Really Leading Economic Transformation or Just Ticking Boxes?
This bold and controversial session will challenge outdated perceptions, expose systemic barriers, and spark real conversations about how to move the needle beyond quotas and towards real economic influence. Are we ready for the shift, or are we still playing by outdated rules?
Women in leadership are often celebrated, but are they truly driving economic transformation, or are they still fighting for a real seat at the table? While South Africa and global markets push for diversity and gender equity, the real question is: Are women in medtech and beyond being positioned for genuine influence, or is progress just performative? Join transformation champions, women and policy leaders in this powerful conversation about bridging the diversity, equity and inclusivity gap and advancing women’s representation in the workplace.
Panel:
- Busisiwe Mavuso, CEO, Business Leadership South Africa
- Annelia Bezuidenhout, General Manager: Procurement, Mediclinic
- Tanya Vogt, Executive Officer, SAMED
PLENARY
Dancing with Disruption | Nikki Bush, Human Potential Expert, Consultant, Speaker and Author, Nikki Bush & Associates
In today’s rapidly changing world, disruption is not a question of “if” but “when.” In this compelling session, Nikki Bush delves into how individuals and organisations can reframe disruption as a catalyst for growth and innovation. Drawing from her extensive experience, Nikki introduces practical frameworks to navigate change effectively.
End Sessions
Join us for SAMED Cocktail Function
08:30 – 09:00 REGISTRATION
09:00 – 09:15 Welcome and Opening
PLENARY
09:15 – 10:00 Keynote Address: Balancing the Scales: Monetary Policy, Economic Confidence, and the Future of Health Innovation
10:00 -11:00 Medtech Leadership Under Fire: Balancing Profit, People & Progress in an Unforgiving Market
Moderator: Thembekile Mrototo
This no-holds-barred panel will see past and present industry captains go head-to-head on what needs to change to ensure medtech companies stay relevant, profitable, and prepared for the next era of healthcare innovation. Expect controversy, bold insights, and a challenge to the status quo! As the medtech landscape shifts, CEOs are under immense pressure to drive innovation, maintain profitability, retain top talent, and navigate evolving regulations—all while managing economic uncertainty and rising competition. But are current leadership strategies fit for purpose, or do they need a radical overhaul?
Panel:
- Peter Mehlape, Managing Director, Medtronic
- Charlotte Mangalana, CEO, Lechoba Medical Technologies
PARALLEL SESSION
11:05 – 11:55 Greener Medtech: Building a Sustainable Supply Chain & Circular Economy, Dr Shahed Fazluddin, Research Group Leader, CSIR Manufacturing Cluster
11:05 – 11:55 Navigating the Legal Minefield: What Every Medtech Leader Needs to Know About Policy and Legislation Shifts, Elsabe Klinck, Healthcare law specialist, Klinck & Samuels
PARALLEL SESSION
12:05 – 12:55 Localising Medtech: Can SMMEs Thrive Without Investment & Global Distribution?
South Africa’s medtech sector is ripe for innovation, yet SMMEs and startups struggle to secure the funding, infrastructure, and policy support needed to scale. While localization policies aim to boost domestic production, the lack of investment, procurement barriers, and limited distribution opportunities continue to hold back high-potential medtech businesses. If we want to compete globally, we need a strategy that balances local growth with international partnerships.
Panel:
- Maidei Matika, Chief Investment Facilitator, OR tambo SEZ
- Rashmee Ragaven, Investment Facilitation/Promotion, Invest SA
- Jameel Khan, Co-founder & Executive Director, The Unconventional CA
12:05 – 12:55 Powering Innovation: How Value-Based Data Insights are Shaping the Future of Medtech Reimbursement and Impact for Health Outcomes
- HQA’s role and progress in quality clinical data reporting – potential impact for healthcare and the medtech industry
- Discovery’s Value-Based Programmes in Action
- How IQVIA is transforming Healthcare Through Data, Insights & Innovation
- International best practices in multistakeholder data collaboration and impact on medtech reimbursement
Moderator: Dawie Kruger, Medtech Business Lead, IQVIA
12:55 – 13:55 Networking Lunch
PARALLEL SESSION
13:55 – 14:45 Global Regulations, Local Impact: How Emerging Medtech Policies & Certification Standards Are Reshaping South Africa
As international regulatory landscapes evolve, countries like the EU, USA, China, and Brazil are implementing stricter compliance standards, digital health policies, and local manufacturing regulations. But what does this mean for South Africa’s medtech sector? How will these changes affect local companies, exports, and market access?
Panel:
- Lydia Motlogelwa, Medical Devices and Clinical Trials Manager, SAHPRA
- Vic van Vuuren, Implementation Project Manager, Medtech Master Plan
13:55 – 14:45 Cracking the Code: HTA, HEOR & Market Access in South African Medtech
As Health Technology Assessment (HTA) and Health Economics & Outcomes Research (HEOR) become central to medical technology access, evaluation, coding and reimbursement frameworks are critical to securing market access, pricing approval, and sustainable adoption. But are current policies and activities in this space helping or hindering medtech access in South Africa?
Panel:
- Dr Katlego Mothudi, Managing Director of the Board of Healthcare Funders of Southern Africa
- Percy Daames, Manager, Council for Medical Schemes
14:55 – 16:15 Unstoppable Together: How Medtech & Hospitals Can Radically Transform Healthcare
Closing: Tanya Vogt, Executive Officer, SAMED
SAMED Members: In-person
Early Bird: R3,000/p (before 15 August)
Standard: R3,500/p (From 16 August)
SAMED Members: Virtual
Standard: R2,000/p
SAMED Gala Dinner only (16 Sept)
Standard: R800/p
Non-members: In-person
Early Bird R4,500/p (before 15 August)
Standard R5,000/p (from 16 August)
Healthcare Professionals: In-person
Early Bird R4,000/p (before 15 August)
Standard R4,500/p (from 16 August)
Non-members: Virtual
Standard R2,750/p
All fees listed are per person and are exclusive of 15% VAT. Only sessions from the main plenary will be streamed. Virtual delegates will have access to streamed sessions and breakaway session recordings. In-person delegates will have access to all sessions, streams and recordings as well as the SAMED Gala Dinner.
Early bird prices are valid until 15 August 2024. For group bookings of 5 or more delegates, please email james@creativespacemedia.co.za or if you require a quote to be issued in order to raise a PO.
Registration prices include a full 2-day conference programme, catering, and access to the exhibition.
Please note the Gala Dinner Tickets are sold separately and not included with the registration fees.
Thank you to our partners and sponsors for their support in enabling a sustainable, ethical and transformed medical technology industry that ensures patient access to medical technologies.
Gold Sponsors
Silver Sponsor
Bronze Sponsors
Medtech Spotlight Arena Exhibitors
Session Sponsors
SAMED is committed to enabling a sustainable, ethical and transformed medical technology industry that ensures patient access to medical technologies.
Contact us to discuss your 2024 opportunities: communication@samed.org.za
- Welcome speaking slot on the conference programme
- 6m x 3m shell scheme exhibition stand with furniture and back wall graphic
- Advert and company profile in the event programme
- Insertion of company collateral into the delegate gift bag
- Primary branding on all event collateral (lanyards, banners, screens, programmes etc) at the conference, exhibition & gala dinner
- Primary branding on all event invitations and communications
- Primary branding and company logo to be included on the sponsor loop video
- Primary branding and company profile on the event website
- Primary branding at registration and communal areas
- Primary branding on post-event emails
- 5 x push notification via the event app
- Company banners and branding are interspersed throughout all event venues
- Corporate video to be played at strategic moments during the event
- 3 x VIP seats to attend the conference
- 2 x VIP seats to attend the gala dinner
- 2 x boosted social media posts (LinkedIn and Facebook)
- Video interview of company executive at the event
- Dedicated and focused media and PR
- Comprehensive post-event ROI document
- Welcome speaking slot in the conference programme
- 3m x 3m exhibition stand
- Insertion of company collateral into the delegate gift bag
- Secondary branding on all event collateral (lanyards, banners, screens, programmes etc) at conference, exhibition and gala dinner
- Secondary branding on all event invitations and communications
- Secondary branding and company logo to be included on the sponsor loop video Secondary branding and company profile on the event website and all digital platforms Secondary branding at registration and communal areas
- Secondary branding on post-event emails
- 3 x push notifications via the event app
- Company banners and branding are interspersed throughout all event venues
- Corporate video to be played at strategic moments during the event
- 2 x VIP seats to attend the conference
- 1 x VIP seats to attend the gala dinner
- Comprehensive post-event ROI document
Fee: R40,000.00
- Welcome or speaking slot on the conference programme
- Insertion of company collateral into the delegate gift bag
- Tertiary Branding on all event collateral (lanyards, banners, screens, programmes etc) at the conference, exhibition & cocktail function
- Branding on all event invitations and communications
- Tertiary branding and company logo to be included on the sponsor loop video Tertiary branding and company profile in the event website
- Tertiary branding at registration and communal areas
Fee: R 10,00.00
Additional trade delegate: -15% in-person delegate fee
- 2 x 3 Trade stand (assigned position)
- Trestle table and two chairs
- Two trade delegates
- Logo in programme
- Company profile on event page max 200 words with 1 link
- 1 x push notification via event app
- Announcements of any stand competitions via MC and / or app
Plenary session fee: R6,000.00
- No parallel stream: Full delegate compliment as audience
- 60-second video played at the start of the session
- 1 x push notification via event app (if available)
Parallel session fee: R6,000.00
- Parallel stream: Split delegate compliment as audience
- 60-second video played at the start of the session
- 1 x push notification via event app (if available)
Fee: R 50,00.00
- Branding of food stations (tea / lunch)
- 2 x Pull up banner at the registration area
- 2 x Pull up banners in the exhibition space
Fee: R 50,00.00
- Co-branded with SAMED
- 1 Flyer permitted per delegate bag
- 1 x push notification via event app (if available)
Fee: R 15,000.00
- Co-branded name badges and lanyards
Fee: R 5,000.00
- In delegate bags / on seats
Fee: R 10,000.00
- “Brought to you by…” branding on the table
- Pull up banner at the gala event
- Speaker(s) assigned to your table
- Discretion on seating at your table
- 1 x push notification via event app during the Gala Dinner (if available)
Fee: R 15,000.00
- Co-branded awards / certificates
- Special mention at awards ceremony during gala dinner
- 1 x push notification via event app during the Gala Dinner (if available)
- 1 x Pull up banner at gala dinner
- 4 x free gala dinner seats
Fee for delegate gifts: R 30,000.00
Fee for speaker gifts: R60.000.00
- Co-branded gifts
Fee: No Fee
- Branded notepads and/or pens at own cost supplied to SAMED in advance of the event
Fee: No fee
- Branded water station and cups at own cost supplied to delegates
- 1 x push notification via event app (if available)
Fee: No fee
- Coffee station position (according to the space availability)
- One delegate to manage the stand
- Branded coffee station and coffee materials at own cost
