The Medical Device Code for Ethical Marketing and Business Practice governs interactions between suppliers and their customers, namely healthcare providers and professionals. It fosters trust in the medtech industry by creating a framework for ethical activity that protects the reputation of industry stakeholders.
The Code is an instrument for self-regulation of the medical technology industry and SAMED is the custodian of the Code. Its key principle is that signatories to the Code will not offer inappropriate inducements to healthcare providers and healthcare professionals in order to sell or lease their products.
Penalties may be imposed on signatories to the Code if, after a fair investigation and/or hearing, they are found to have transgressed the provisions. This process is triggered by a complaint or tip-off to the Medical Device Code Hotline (free call 0800 00 04 68; email: firstname.lastname@example.org).