Market Access

Access to markets in both the private and public health sectors is crucial for the advancement of the medtech industry in South Africa. SAMED, through the work of our Market Access Committee, focuses on effecting positive change in the procurement, reimbursement and health technology assessment (HTA) of medical technology in both the private and public sectors.

We focus on building capacity on both sides of the procurement equation, and on improving systems in both the public and private sectors. We actively partner with government and key private sector stakeholders to address limitations in supply-chain-management systems, advocate for improvements and best practice within procurement processes, and assist our members with navigating the procurement supply-chain system. We facilitate capacity-building workshops to improve member knowledge and efficiency of health-technology-assessment submissions.

We also advocate for the adoption and implementation of value-based healthcare and procurement. The value-based model can help healthcare providers and healthcare systems plan for short/medium/long-term implications of buying medical supplies and take critical decisions on procurement within the context of building a more efficient and sustainable health system. The approach takes into account the wider patient and societal outcomes together with the life-cycle cost of healthcare delivery and services. Doing so can provide more economically advantageous solutions and increase the quality and value of care for patients, healthcare professionals and health systems as a whole.

Market Access Resources

From HTA to Payer Approval: Unlocking Reimbursement for MedTech Innovation.

HTA Masterclass in partnership with Value in Research: This masterclass is designed for MedTech teams looking to strengthen HTA readiness and reimbursement strategy for medical devices in South Africa. The series is practical and applied—focusing on the questions decision-makers and payers ask, the evidence they expect, and how to translate clinical and economic value into boardroom-ready submissions.

Payment terms:

  • Payment is required upon registration
  • Value in Research will issue invoices directly and provide banking details
  • SAMED will not be processing any payments related to this workshop

If HTA, pricing, market access, or reimbursement forms part of your portfolio, this programme will provide a clear roadmap for engaging funders and preparing for evolving local HTA requirements.

To register, scan the QR code or click the button below.

For more information on the registration process, contact Riana Stander at riana@valueinresearch.com.

Register Here

Syenza is offering SAMED ordinary members discounted, annual Premium Access to the Syenza Knowledge Hub

This provides a flexible, asynchronous learning environment where members can review proprietary tools, templates, and masterclass recordings at their own pace. To ensure members get the full value from the platform, access will be supported by three scheduled orientation webinars:

  • At the start
  • Midpoint
  • The end of the subscription period

to guide navigation, highlight key resources, and answer questions.

Participants will have full, uninterrupted access to all materials for the duration of their subscription and will be eligible to receive a Certificate of Attendance. Those who successfully complete a summative assessment will be awarded a Certificate of Completion.

For further details regarding the course outline and final costs, please contact Syenza at company@syenza.com or via WhatsApp at +1 617 219 9400.

Boost Your Value‑Based Selling Skills – Discount for SAMED Members

South African healthcare providers increasingly expect MedTech suppliers to demonstrate measurable value, not just product features or price.

To support SAMED members, Luach Consulting Group is offering an exclusive 50% discount on their e‑learning programme Selling Value in Healthcare using the code SAMED26.

The short, practical course explains what “value” means in healthcare and shows your team how to build stronger, outcome‑focused value propositions that resonate with clinicians and procurement professionals.

This price is for a single licence. Additional discounts are available for orders of 10 or more licences, and pricing is available upon request at consult@luachcg.com.

Read more here