Medtech suppliers often retain records of HCP device preferences, the number of cases they perform and other data for trend analysis. This is shared with new sales staff taking over territory or for existing sales staff to adjust their sales approach. Will this still be permissible under POPI?

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  • Medtech suppliers often retain records of HCP device preferences, the number of cases they perform and other data for trend analysis. This is shared with new sales staff taking over territory or for existing sales staff to adjust their sales approach. Will this still be permissible under POPI?

In principle, yes, this is allowed. It is important to still get authorisation for the source of collection and to keep and use All POPI principles apply e.g. notifications to HCPs. Please note that caution should be taken of profiling using data and automated decision making.

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